IMPAKT ARTICLES - SEARCH ENGINE OPTIMISATION

What is Search Engine Optimisation?

Search engine positioning has become an increasingly important part of the marketing strategy for websites, but all too often a site ends up buried on the tenth page of a Google search. The key to good search engine positioning is Search Engine Optimisation, which is the process of modifying site structure and content to be 'search engine friendly' and to help improve a site's performance in the search engines.

Why is it Important?

Simply put, getting a high ranking can give you a long term lasting advantage over your competitors. As a note of caution, inexpertly performed optimisation can often do more harm than good and use of outlawed practices can get sites banned from the search engines, completely defeating the point of the process. Impakt Media only uses techniques endorsed by the major search engines.

Impakt Media's Search Engine Optimisation Process

• Site and Service / Product Analysis
• Current performance analysis
• Competitor Analysis
• Keyword environment analysis
• Optimisation plan
• Optimisation process
• Iterative performance analysis and re-optimisation